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We're good, but we can't make up for poor quality
artwork without some help from you! To ensure accuracy
and avoid delay when reproducing your artwork, we
ask that you follow our guidelines. Feel free to pass
this information along to your design firm, advertising
agency, or architect or have them visit our website.
Don't hesitate to contact us for assistance...we're
here to help!
PC based files
AI or EPS file format
No JPG, TIFF or Bitmaps.
Convert all text to paths or curves.
Artwork must be in "Vectorized" or "Line"
form.
We strive to produce the highest quality large-format
printing in the industry. Large- format digital output
has its unique requirements to achieve optimum results.
ES&A Sign and Awning Co. has many years of experience
in digital imaging. We have provided this information
to help you get the highest quality results without
incurring additional costs or unnecessary delays.
Careful adherence to these guidelines will ensure
complete success.
Please submit art on CD ROM or DVD discs. Files may
be sent electronically via e-mail (if under 5MB) or
via our FTP site. Please call for additional information
when utilizing our FTP server.
Submitted files should be professionally created at
full size in Adobe Photoshop, Adobe Illustrator or
Macromedia FreeHand and saved as native files (.psd,
.ai, or .fh_ extensions, respectively). In many instances,
PDF documents may be submitted, if prepared properly.
Please call for additional PDF workflow information.
Files created in other applications may be acceptable,
but may be subject to additional preparation charges.
Artwork which exceeds the pasteboard dimensions in
Illustrator or FreeHand may be scaled down, but please
indicate the scale (50%, 25%, 10%, 1"= 1', etc.).
Any document containing text should have all text
elements converted to outlines, or paths; doing so
will avoid font conflicts-a major source of delay
for many jobs. Remember to save a copy for yourself
without converted text just in case last-minute edits
are necessary. Avoid complex blends and paths, and
any transparency effects in Illustrator or FreeHand;
these effects can cause major delays, or even prevent
a file from processing at all.
Spot or Pantone colors should be converted to process-color
equivalents. Black should be built using 100% black,
60% cyan, 50% magenta and 50% yellow to provide optimum
density.
Imported art elements should be linked, not embedded.
Remember to update links and
supply them along with the file to be output. When
submitting Photoshop files, flatten the
image and delete any extra alpha channels, if necessary.
Furnish some form of color proof to match to, created
from the submitted file and indicate any Pantone colors
used.
Supply all full-color files in CMYK color space.
Any artwork or imagery which extends to the edges
of the finished piece will require bleed. Contact
ES& A to determine how much bleed will be necessary
for your project. Crop or trim marks should indicate
the finished size of the piece.
Graphics for backlit applications will change color
when they are illuminated. Please instruct us as to
which lighting choice you wish to have the color matched.
- Daytime non-illuminated (color will be lighter
at night).
- Nighttime backlit (color will be darker during
daylight).
Image resolution of raster art should be given careful
consideration. The final size, quantity, application
and intended viewing distance determine the required
image resolution and which printer will be used to
produce the finished item.
Small images - 18" x 18" or smaller:
200 pixels per inch minimum resolution.
Medium images - 48" x 48" or smaller:
100 pixels per inch minimum resolution.
Large images - exceeding 48" x 48": 50
pixels per inch minimum resolution not to exceed
100 pixels per inch maximum resolution.
Grand format images - exceeding 16'-0": 25
Pixels per inch. When creating files for output,
keep in mind that Photoshop has a 30,000 pixel limit
in any one direction (horizontal or vertical).
Please contact us if you have questions regarding
our image resolution requirements.
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